{"id":8975,"date":"2020-09-24T14:23:13","date_gmt":"2020-09-24T12:23:13","guid":{"rendered":"https:\/\/www.touchdown.co\/?post_type=epkb_post_type_2&#038;p=8975"},"modified":"2021-10-11T17:59:09","modified_gmt":"2021-10-11T15:59:09","slug":"introduction-a-lautomation","status":"publish","type":"epkb_post_type_2","link":"https:\/\/www.touchdown.co\/fr\/help-fr\/introduction-a-lautomation\/","title":{"rendered":"Introduction \u00e0 l&#8217;automation"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8975\" class=\"elementor elementor-8975\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3999487 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"3999487\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7557191e\" data-id=\"7557191e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f14c3d8 elementor-widget elementor-widget-text-editor\" data-id=\"f14c3d8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>L&#8217;automation de Touchdown vous permet de cr\u00e9er des \u00e9tapes automatis\u00e9es pour vos destinataires et g\u00e9rer tout vos prospects et campagnes au m\u00eame endroit, dans votre CRM.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-252b2d23 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"252b2d23\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7f88cc21\" data-id=\"7f88cc21\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-10e39126 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"10e39126\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1a2881ae\" data-id=\"1a2881ae\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3f04e20e elementor-widget elementor-widget-text-editor\" data-id=\"3f04e20e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Cr\u00e9ez des scenarios automatis\u00e9s :<\/p><ul><li>Acc\u00e9dez \u00e0 <strong>Scenario <\/strong>dans le menu Touchdown\u00a0<\/li><li>Cliquez sur <strong>+ Nouveau<\/strong><\/li><li>Renseignez le <strong>Nom<\/strong><\/li><li>S\u00e9lectionnez un des sc\u00e9narios pr\u00e9d\u00e9finis ou cr\u00e9ez-en un \u00e0 partir du z\u00e9ro<\/li><\/ul><p><em><strong>Dans le scenario :<\/strong><\/em><\/p><ul><li>Pour commencer, s\u00e9lectionnez un ou plusieurs <strong>points d&#8217;entr\u00e9e<\/strong><b> <\/b>:<ul><li>Un membre est ajout\u00e9 \u00e0 la liste<\/li><li>Un membre est retir\u00e9 de la liste<\/li><li>Une date sp\u00e9cifique est atteinte<\/li><li>Un membre est ajout\u00e9 manuellement au sc\u00e9nario<\/li><li>Ajouter tous les membres de la liste<ul><li>Pour plus d&#8217;informations sur les points d&#8217;entr\u00e9e, consultez <a href=\"\/help-fr\/automation-points-dentree-actions-conditions-declencheurs\/#Entrypoints\"><strong>cet article<\/strong><\/a><\/li><\/ul><\/li><li>Enregistrements li\u00e9s \u00e0 un \u00e9v\u00e9nement<\/li><\/ul><\/li><\/ul><p>Vous pouvez envoyer un email ou un SMS en s\u00e9lectionnant une action :<\/p><ul><li>Pour s\u00e9lectionnez une action, cliquez sur <strong>Ex\u00e9cutez une action<\/strong>:<ul><li>Envoyer un Email<\/li><li>Envoyer un SMS<\/li><li>Ajouter un membre dans une liste<\/li><li>Supprimer un membre d&#8217;une liste<ul><li>Pour plus d&#8217;informations sur des actions, consultez <a href=\"\/help-fr\/automation-points-dentree-actions-conditions-declencheurs\/#Actions\"><strong>cet article<\/strong><\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><p>Vous pouvez attendre une interaction avec l&#8217;email \/ le SMS pour continuer dans le scenario, ce processus est cr\u00e9e par les d\u00e9clencheurs :<\/p><ul><li>Pour mettre des participants en attente jusqu&#8217;\u00e0 une action, cliquez sur <strong>Attendre un d\u00e9clencheur<\/strong> :<ul><li>Interaction email<\/li><li>Interaction SMS<\/li><li>D\u00e9lai<\/li><li>Date et heure sp\u00e9cifique<\/li><li>Plage de jours et heures<\/li><li>Reprise manuelle<ul><li>Pour plus d&#8217;informations sur des d\u00e9clencheurs, consultez <a href=\"\/help-fr\/automation-points-dentree-actions-conditions-declencheurs\/#Triggers\"><strong>cet article<\/strong><\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><p>Vous pouvez attendre une certaine condition, par exemple, envoyer un email seulement si le destinataire habite \u00e0 Paris, ce processus est cr\u00e9\u00e9 avec des conditions :<\/p><ul><li>Pour s\u00e9lectionner une condition, cliquez sur <strong>V\u00e9rifier une condition <\/strong>:<ul><li>Valeur d&#8217;un champ<\/li><li>Membre d&#8217;une liste<\/li><\/ul><\/li><li>Pour plus d&#8217;informations sur des conditions, consultez <a href=\"\/help-fr\/automation-points-dentree-actions-conditions-declencheurs\/#Conditions\"><strong>cet article<\/strong><\/a><\/li><\/ul>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f722815 elementor-widget elementor-widget-heading\" data-id=\"f722815\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Bonnes pratiques<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a5df83f elementor-widget elementor-widget-text-editor\" data-id=\"1a5df83f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Vous devrez suivre certaines pratiques afin d&#8217;augmenter vos chances de r\u00e9ussite. Vous pourrez essayer de :<\/p><ul><li>Int\u00e9grer l&#8217;automation dans votre strat\u00e9gie inbound marketing<\/li><li>Envoyer du contenu personnalis\u00e9 \u00e0 votre ciblage<\/li><li>Engager vos clients pour renforcer les interactions et alimenter votre communication en continu<\/li><li>Engager vos prospects dans une communication en continu<\/li><\/ul>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43b135af elementor-widget elementor-widget-heading\" data-id=\"43b135af\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Mauvaises pratiques<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8669e3 elementor-widget elementor-widget-text-editor\" data-id=\"8669e3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Vous devrez \u00e9viter certaines pratiques qui peuvent avoir un impact n\u00e9gatif sur votre succ\u00e8s. Il faudra \u00e9viter de :<\/p><ul><li>Envoyer les emails en masse sans personnalisation<\/li><li>Oublier vos clients<\/li><li>Oublier vos prospects<\/li><\/ul>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-60e6787\" data-id=\"60e6787\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4d3a2147 elementor-widget elementor-widget-image\" data-id=\"4d3a2147\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1720\" height=\"836\" src=\"https:\/\/www.touchdown.co\/wp-content\/uploads\/2020\/05\/automation.gif\" class=\"attachment-full size-full\" alt=\"automation\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>L&#8217;automation de Touchdown vous permet de cr\u00e9er des \u00e9tapes automatis\u00e9es pour vos destinataires et g\u00e9rer tout vos prospects et campagnes au m\u00eame endroit, dans votre CRM. Cr\u00e9ez des scenarios automatis\u00e9s : Acc\u00e9dez \u00e0 Scenario dans le menu Touchdown\u00a0 Cliquez sur + Nouveau Renseignez le Nom S\u00e9lectionnez un des sc\u00e9narios pr\u00e9d\u00e9finis ou cr\u00e9ez-en un \u00e0 partir [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"epkb_post_type_2_category":[167],"epkb_post_type_2_tag":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Introduction \u00e0 l&#039;automation - Touchdown<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.touchdown.co\/fr\/help-fr\/introduction-a-lautomation\/\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.touchdown.co\/#organization\",\"name\":\"Touchdown\",\"url\":\"https:\/\/www.touchdown.co\/\",\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/touchdown-co\",\"https:\/\/www.youtube.com\/channel\/UCJ4G2WGDv8p9oNR1YHNBMvQ\",\"https:\/\/www.facebook.com\/touchdown.marketing\/\",\"https:\/\/twitter.com\/touchdown_co\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.touchdown.co\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.touchdown.co\/wp-content\/uploads\/2019\/07\/logo.png\",\"contentUrl\":\"https:\/\/www.touchdown.co\/wp-content\/uploads\/2019\/07\/logo.png\",\"width\":300,\"height\":300,\"caption\":\"Touchdown\"},\"image\":{\"@id\":\"https:\/\/www.touchdown.co\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.touchdown.co\/#website\",\"url\":\"https:\/\/www.touchdown.co\/\",\"name\":\"Touchdown\",\"description\":\"Marketing Suite for Microsoft Dynamics 365 &amp; 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