{"id":7401,"date":"2020-08-27T13:47:46","date_gmt":"2020-08-27T11:47:46","guid":{"rendered":"https:\/\/www.touchdown.co\/?post_type=epkb_post_type_2&p=7401"},"modified":"2021-12-03T17:34:01","modified_gmt":"2021-12-03T16:34:01","slug":"presentation-de-touchdown","status":"publish","type":"epkb_post_type_2","link":"https:\/\/www.touchdown.co\/fr\/help-fr\/presentation-de-touchdown\/","title":{"rendered":"Pr\u00e9sentation de Touchdown"},"content":{"rendered":"\t\t
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Touchdown est une suite marketing nativement int\u00e9gr\u00e9e \u00e0 Microsoft Dynamics 365 et compatible avec vos applications m\u00e9tier PowerApps permettant d’utiliser les entit\u00e9s personnalis\u00e9es (prospects, contacts, comptes, etc.), communiquer avec des campagnes email, SMS, engager vos clients et vos prospects dans des sc\u00e9narios automatis\u00e9s, interagir avec eux via des landing pages, des formulaires et g\u00e9rer votre marketing digital dans une interface intuitive.<\/p>

Installer, personnaliser et commencer \u00e0 utiliser Touchdown en trois \u00e9tapes simples, d\u00e9crites ci-dessous.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Comment installer<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Touchdown est une solution PowerApps enti\u00e8rement personnalisable selon vos pr\u00e9f\u00e9rences. Vous \u00eates compl\u00e8tement op\u00e9rationnel en moins de 2 heures.<\/p>

Pour installer Touchdown, suivez\u00a0cet article<\/a>.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Comment commencer<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Afin d’utiliser Touchdown vous devez vous connecter sur votre Dynamics 365 et acc\u00e9der \u00e0 votre environnement :<\/p>

  • Acc\u00e9dez \u00e0 Applications<\/strong> en cliquant sur le nom de votre CRM \u00e0 c\u00f4t\u00e9 de Dynamics 365<\/strong> en haut \u00e0 gauche<\/li>
  • Selectionnez Touchdown <\/strong>de votre liste d’applications<\/li><\/ul>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    \n\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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    \n\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    Comment l'utiliser<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Touchdown est compl\u00e8tement int\u00e9gr\u00e9e \u00e0 Dynamics 365 et, est donc enti\u00e8rement personnalisable selon vos besoins.<\/p>

    L’image ci-dessous repr\u00e9sente la disposition du menu Touchdown et de la page d’accueil propos\u00e9s par Touchdown. Bas\u00e9s sur notre expertise et l’observation du comportement de nos clients.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    \n\t\t\t\t\t\t\t\t\t\t\t\t\"Home\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Clients<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Comptes <\/strong>– G\u00e9rez vos comptes pr\u00e9sents dans votre CRM directement depuis Touchdown.<\/p>

    Contacts<\/strong> – G\u00e9rez vos contacts pr\u00e9sents dans votre CRM directement depuis Touchdown.<\/p>

    Prospects<\/strong> – G\u00e9rez vos prospects pr\u00e9sents dans votre CRM directement depuis Touchdown.<\/p>

    Listes marketing<\/strong> – G\u00e9rez vos listes marketing que vous utiliserez comme listes de diffusion (sur Compte, Contact, Prospect)<\/p>

    Filtres <\/strong>– Cr\u00e9er vos filtres que vous utiliserez comme listes de diffusion (sur toutes les entit\u00e9s de votre CRM)<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    Email<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Mod\u00e8les<\/strong> – Concevez et enregistrez vos propres mod\u00e8les d’email ou inspirez-vous et adaptez les mod\u00e8les Touchdown avec l’email builder (glisser-d\u00e9poser).<\/p>

    Campagnes<\/strong> – Cr\u00e9ez vos campagnes email et analysez les r\u00e9sultats des campagnes envoy\u00e9es. Dupliquez des campagnes email existantes ou cr\u00e9ez de nouvelles en utilisant vos mod\u00e8les enregistr\u00e9s, les mod\u00e8les Touchdown, un texte brut ou importez un code HTML.<\/p>

    Statistiques<\/strong> -Analysez vos performances globales de marketing par email et visualisez vos 5 campagnes email ayant les meilleurs r\u00e9sultats.<\/p>

    R\u00e9ponses<\/strong> – Obtenez un aper\u00e7u complet de toutes les r\u00e9ponses manuelles et automatiques de vos prospects et de vos clients \u00e0 vos campagnes email<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    Automation<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Scenarios<\/strong> – Automatisez votre marketing \u00e0 partir de mod\u00e8les pr\u00e9d\u00e9finis, dupliquez ou adaptez les sc\u00e9narios automatis\u00e9s existants.<\/p>

    Participations<\/strong> – Obtenez un aper\u00e7u complet de tous les participants qui sont entr\u00e9s dans vos sc\u00e9narios automatis\u00e9s publi\u00e9s et visualisez leur progression.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    Web<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Formulaires\/Pages<\/strong> – Concevez vos formulaires et landing pages, adaptez les mod\u00e8les ou modifiez les mod\u00e8les existants avec le builder glisser-d\u00e9poser. D\u00e9cidez si vous souhaitez int\u00e9grer vos formulaires dans une landing page, dans une pop-up ou sur votre site Web via le code source.<\/p>

    Validations<\/strong> – Obtenez un aper\u00e7u complet de toutes les soumissions \u00e0 vos diff\u00e9rents formulaires publi\u00e9s.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    Gestion des \u00e9v\u00e8nements<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    \u00c9v\u00e8nements<\/strong> – Concevez, planifiez et cr\u00e9ez vos \u00e9v\u00e9nements li\u00e9s \u00e0 vos formulaires d’inscription, vos listes marketing et vos sc\u00e9narios automatis\u00e9s pour la promotion, le rappel et le suivi.<\/p>

    Enregistrements<\/strong> – Obtenez un aper\u00e7u complet de vos invit\u00e9s\u00a0 \u00e0 vos \u00e9v\u00e9nements.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    Listes noires<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Listes de d\u00e9sincription<\/strong> – Cr\u00e9ez vos listes de d\u00e9sabonnement ou g\u00e9rez celles existantes.<\/p>

    NPAI<\/strong> – Collectez tous vos hardbounces d\u00e9tect\u00e9s automatiquement en un seul endroit.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    Param\u00e8tres<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Exp\u00e9diteurs<\/strong> – Cr\u00e9ez vos listes d’exp\u00e9diteurs pour g\u00e9rer votre identit\u00e9 de marque<\/p>

    Domaines<\/strong> – G\u00e9rez vos noms de domaine configur\u00e9s pour Touchdown.<\/p>

    Configuration<\/strong> – G\u00e9rez vos entit\u00e9s et les champs pour la personnalisation de vos communications<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

    Touchdown est une suite marketing nativement int\u00e9gr\u00e9e \u00e0 Microsoft Dynamics 365 et compatible avec vos applications m\u00e9tier PowerApps permettant d’utiliser les entit\u00e9s personnalis\u00e9es (prospects, contacts, comptes, etc.), communiquer avec des campagnes email, SMS, engager vos clients et vos prospects dans des sc\u00e9narios automatis\u00e9s, interagir avec eux via des landing pages, des formulaires et g\u00e9rer votre […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"epkb_post_type_2_category":[179],"epkb_post_type_2_tag":[],"acf":[],"yoast_head":"\nPr\u00e9sentation de Touchdown - Touchdown<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.touchdown.co\/fr\/help-fr\/presentation-de-touchdown\/\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.touchdown.co\/#organization\",\"name\":\"Touchdown\",\"url\":\"https:\/\/www.touchdown.co\/\",\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/touchdown-co\",\"https:\/\/www.youtube.com\/channel\/UCJ4G2WGDv8p9oNR1YHNBMvQ\",\"https:\/\/www.facebook.com\/touchdown.marketing\/\",\"https:\/\/twitter.com\/touchdown_co\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.touchdown.co\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.touchdown.co\/wp-content\/uploads\/2019\/07\/logo.png\",\"contentUrl\":\"https:\/\/www.touchdown.co\/wp-content\/uploads\/2019\/07\/logo.png\",\"width\":300,\"height\":300,\"caption\":\"Touchdown\"},\"image\":{\"@id\":\"https:\/\/www.touchdown.co\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.touchdown.co\/#website\",\"url\":\"https:\/\/www.touchdown.co\/\",\"name\":\"Touchdown\",\"description\":\"Marketing Suite for Microsoft Dynamics 365 & Powerapps\",\"publisher\":{\"@id\":\"https:\/\/www.touchdown.co\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.touchdown.co\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.touchdown.co\/fr\/help-fr\/presentation-de-touchdown\/#primaryimage\",\"url\":\"https:\/\/www.touchdown.co\/wp-content\/uploads\/2020\/08\/selectapp.png\",\"contentUrl\":\"https:\/\/www.touchdown.co\/wp-content\/uploads\/2020\/08\/selectapp.png\",\"width\":498,\"height\":411},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.touchdown.co\/fr\/help-fr\/presentation-de-touchdown\/#webpage\",\"url\":\"https:\/\/www.touchdown.co\/fr\/help-fr\/presentation-de-touchdown\/\",\"name\":\"Pr\u00e9sentation de Touchdown - 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