{"id":4739,"date":"2020-05-26T18:36:34","date_gmt":"2020-05-26T16:36:34","guid":{"rendered":"https:\/\/www.touchdown.co\/?post_type=epkb_post_type_1&#038;p=4739"},"modified":"2020-09-25T10:36:43","modified_gmt":"2020-09-25T08:36:43","slug":"introduction-into-sales-engagement","status":"publish","type":"epkb_post_type_1","link":"https:\/\/www.touchdown.co\/help\/introduction-into-sales-engagement\/","title":{"rendered":"Introduction to Sales Engagement"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4739\" class=\"elementor elementor-4739\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4787e5d3 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"4787e5d3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1af1d289\" data-id=\"1af1d289\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4b7cf1af elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"4b7cf1af\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-72b62c07\" data-id=\"72b62c07\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3d4a4e2f elementor-widget elementor-widget-text-editor\" data-id=\"3d4a4e2f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><span class=\"TextRun SCXW75823826 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW75823826 BCX0\">Sales engagement consists of <\/span><\/span><span class=\"TextRun SCXW75823826 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW75823826 BCX0\">sellers\u2019\u00a0<\/span><\/span><span class=\"TextRun SCXW75823826 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW75823826 BCX0\">personal and digital<\/span><\/span><span class=\"TextRun SCXW75823826 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW75823826 BCX0\">\u00a0<\/span><\/span><span class=\"TextRun SCXW75823826 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW75823826 BCX0\">interact<\/span><\/span><span class=\"TextRun SCXW75823826 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW75823826 BCX0\">ion<\/span><\/span><span class=\"TextRun SCXW75823826 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW75823826 BCX0\">s<\/span><\/span><span class=\"TextRun SCXW75823826 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW75823826 BCX0\">\u00a0<\/span><\/span><span class=\"TextRun SCXW75823826 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW75823826 BCX0\">with\u00a0<\/span><\/span><span class=\"TextRun SCXW75823826 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW75823826 BCX0\">their\u00a0<\/span><\/span><span class=\"TextRun SCXW75823826 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW75823826 BCX0\">prospects and customers. <\/span><\/span><\/p><p><span class=\"TextRun SCXW75823826 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW75823826 BCX0\">Sales engagement technology then <\/span><\/span><span class=\"TextRun SCXW75823826 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW75823826 BCX0\">enables sales rep<\/span><\/span><span class=\"TextRun SCXW75823826 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW75823826 BCX0\">resentative<\/span><\/span><span class=\"TextRun SCXW75823826 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW75823826 BCX0\">s t<\/span><\/span><span class=\"TextRun SCXW75823826 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW75823826 BCX0\">o\u00a0<\/span><\/span><span class=\"TextRun SCXW75823826 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW75823826 BCX0\">perform high-quality<\/span><\/span><span class=\"TextRun SCXW75823826 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW75823826 BCX0\">\u00a0interactions with prospects and customers.<\/span><\/span><\/p><p><span class=\"TextRun SCXW75823826 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW75823826 BCX0\">Embedding this<\/span><\/span><span class=\"TextRun SCXW75823826 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW75823826 BCX0\"> technology within Microsoft Dynamics 365 or combining it with your business applications allows<\/span><\/span><span class=\"TextRun SCXW75823826 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW75823826 BCX0\">\u00a0an<\/span><\/span><span class=\"TextRun SCXW75823826 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW75823826 BCX0\">\u00a0automatic\u00a0<\/span><\/span><span class=\"TextRun SCXW75823826 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2 SCXW75823826 BCX0\">synchronisation and nurturing <\/span><\/span><span class=\"TextRun SCXW75823826 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW75823826 BCX0\">of each prospect&#8217;s and customer&#8217;s data from<\/span><\/span><span class=\"TextRun SCXW75823826 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW75823826 BCX0\">\u00a0automated email<\/span><\/span><span class=\"TextRun SCXW75823826 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW75823826 BCX0\">s<\/span><\/span><span class=\"TextRun SCXW75823826 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW75823826 BCX0\"> sent from your CRM using Touchdown and communicat<\/span><\/span><span class=\"TextRun SCXW75823826 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW75823826 BCX0\">ion<\/span><\/span><span class=\"TextRun SCXW75823826 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW75823826 BCX0\"> with prospects and customers using Outlook.<\/span><\/span><span class=\"TextRun SCXW75823826 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW75823826 BCX0\">\u00a0<\/span><\/span><\/p><p>In this case, we refer to <strong>Sales Engagement add-on<\/strong> as a part of the marketing suite and that is designed to enable quick and efficient engagement of your prospects using automation, interaction and recording of all data related to your prospects. All the responses from your prospects are also saved in one place which gives a simplified and centralised overview.<\/p><p>\u00a0<\/p><p><strong>What are the benefits?<\/strong><\/p><p>The centralisation of the sales management within your CRM, as well as the compatibility of sales engagement with your business applications, provides the following benefits:<\/p><ul><li>35% more scheduled meetings<\/li><li>Increased conversion rate by 10<\/li><li>One hour per day saved with the optimisation of time-consuming tasks<\/li><li>Lead, prospect and customer data nurturing within CRM<\/li><li>Alignment of sales and marketing departments towards the same objectives<\/li><\/ul><p>\u00a0<\/p><p><strong>How to access the Sales Engagement add-on?<\/strong><\/p><p>Sales engagement is integrated within Touchdown and is therefore integrated within your CRM. There is no specific access to the add-on.\u00a0<\/p><p>Depending on the task you want to perform you can access:<\/p><ul><li><strong>Sales engagement predefined template for automation<\/strong>:<ul><li>The sales automation includes a set of predefined actions starting with an entry point defining how your leads arrive at the automated scenario, suggested time intervals between sales engagement email sequences, set of actions based on your leads&#8217; interaction with your emails to guarantee the flow of marketing list nurturing once your leads reply to your emails.<\/li><li>To prepare your sales engagement automated scenario, view <a href=\"\/help\/lead-engagement\/\"><strong>this article<\/strong>.<\/a><\/li><\/ul><\/li><\/ul><ul><li><strong>Replies<\/strong>:<ul><li>Touchdown <strong>Replies<\/strong> is a collection of the all the replies from your recipients (contacts\/leads\/custom entities) to your email campaigns and automated emails. The replies are classified as automatic and manual:<ul><li><strong>Manual reply<\/strong> \u2013 manual response to an email written by your leads that informs about an interest or uninterest, an opportunity to convert the lead, etc.\u00a0<\/li><li><strong>Automatic reply<\/strong> \u2013 an automatic response to an email that your leads programmed to be sent in case of absence informing you who to contact<\/li><\/ul><\/li><li>For more information about your replies management, view<a href=\"\/help\/replies-interaction-with-email\/\"><strong> this article<\/strong>.<\/a><\/li><\/ul><\/li><\/ul>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Sales engagement consists of sellers\u2019\u00a0personal and digital\u00a0interactions\u00a0with\u00a0their\u00a0prospects and customers. Sales engagement technology then enables sales representatives to\u00a0perform high-quality\u00a0interactions with prospects and customers. Embedding this technology within Microsoft Dynamics 365 or combining it with your business applications allows\u00a0an\u00a0automatic\u00a0synchronisation and nurturing of each prospect&#8217;s and customer&#8217;s data from\u00a0automated emails sent from your CRM using Touchdown and communication [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"epkb_post_type_1_category":[119],"epkb_post_type_1_tag":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Introduction to Sales Engagement - Touchdown<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.touchdown.co\/#organization\",\"name\":\"Touchdown\",\"url\":\"https:\/\/www.touchdown.co\/\",\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/touchdown-co\",\"https:\/\/www.youtube.com\/channel\/UCJ4G2WGDv8p9oNR1YHNBMvQ\",\"https:\/\/www.facebook.com\/touchdown.marketing\/\",\"https:\/\/twitter.com\/touchdown_co\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.touchdown.co\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.touchdown.co\/wp-content\/uploads\/2019\/07\/logo.png\",\"contentUrl\":\"https:\/\/www.touchdown.co\/wp-content\/uploads\/2019\/07\/logo.png\",\"width\":300,\"height\":300,\"caption\":\"Touchdown\"},\"image\":{\"@id\":\"https:\/\/www.touchdown.co\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.touchdown.co\/#website\",\"url\":\"https:\/\/www.touchdown.co\/\",\"name\":\"Touchdown\",\"description\":\"Marketing Suite for Microsoft Dynamics 365 &amp; 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